Get a grip. No, really.

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[Dr. Julie Buzby and Chloe]

According to the American Pet Products Association (APPA), in 2017 Americans spent a total of $69.36B (billion!) on their pets. With figures consistently growing year after year, it’s pretty obvious we love our furry friends in this country. Among those leading the pack, providing care and service to pet owners is Dr. Julie Buzby, who lives in Beaufort, South Carolina. Dr. Buzby is a woman on the go who wears lots of hats. We were fortunate enough to get some time with her and learn more about her amazing company, Dr. Buzby’s ToeGrips.

M: I know you’ve been a veterinarian for over twenty years and have pets of your own. Did you ever think you’d become a product inventor too?

JB: Never. I am an accidental entrepreneur. A client of mine came up with the idea of putting something on his dog’s toenails to keep his senior dog quiet on the floors at night. He quickly realized his device did much more than that though. I saw the early prototypes at our veterinary hospital’s annual Open House and it was love at first sight! I like to say he had me at “hello”. He pointed to his dog’s toes and my mind started racing. Because my practice is now predominantly caring for senior and special needs dogs, I knew there was a huge need. We could impact and improve pain and mobility for these dogs but not slipping. Slipping is a biomechanics problem. These simple devices were what I’d been looking for my whole career, I just didn’t know what they looked like until I saw them that day. My friend didn’t want to pursue his idea. He was busy patenting something else and said, “If you think you can help dogs with it, Julie, go for it.” And that’s how our business launched. I knew this product was going to change the way we care for our senior, slipping patients and that they needed this solution.

M: For those who aren’t familiar, can you explain what ToeGrips are and how they’re used?

JB: ToeGrips are nonslip rings that fit onto a dog’s toenails to enable traction on slippery floors. Dogs use their nails for traction. They flex their paws and engage their nails like soccer cleats digging into the ground. Hard nails can’t grip hard floors. ToeGrips work by allowing the nails to grip, unlike dog socks and boots, which interfere with a dog’s natural gripping mechanism. ToeGrips are simple, natural, affordable, and effective!

M: What types of dogs benefit most from ToeGrips?

JB: Senior and special needs dogs and even more specifically would be arthritic dogs, dogs with hip dysplasia, dogs with cruciate ligament injury, dogs with hind-end weakness, blind dogs, Tripawd dogs, dogs that use wheelchairs, dogs with IVDD, and rehabilitating and post-surgical dogs.

M: Are ToeGrips unisex? Do they come in different sizes?

JB: Yes, they are unisex, come in seven sizes (XS-XXXL), and are color-coded by size for simplicity.

M: I know you operate a vet practice, run Dr. Buzby’s ToeGrips, and are a Full-Time mama to a large brood of human kiddos too. How do you balance it all?

JB: I owned a practice in Pennsylvania and sold it so I could be home with my kids. We homeschool them and that’s what I really what I consider my Full-Time job. Practicing veterinary medicine is part-time now and ToeGrips is my hobby, even though I put in about 40+ hours per a week in the company. When your work is your passion, it doesn’t feel like work. My husband often says to me when I go to the veterinary hospital, “You’re the only person I know who looks a hundred times better when you come home from work than when you go.” Caring for my clients and patients brings me great joy. Caring for our customers and their dogs is also very rewarding! How do I balance it? I have a great husband who’s actively involved in keeping me afloat. I also have great help – we have a close family friend whom we’ve hired to help us homeschool since we have seven grade levels being taught right now.

M: What advice would you give to women looking to follow their passions and start their own business?

JB: Start on a shoe=string budget and expand as you are able. Debt is crippling. The less debt you have, the faster you will become profitable! Have a core group of wise counselors whom you go to for advice. Plans succeed with many counselors and it’s dangerous to go it alone.

M: Where can people go for more information or shop ToeGrips?

JB: By going directly to our website www.ToeGrips.com, on Facebook by clicking HERE. or at @drbuzby on Twitter.

 

 

Whatta Dame!

Jennifer Reitman DAME Magazine _ Lipstick-Republic Blog

 

Jennifer Reitman is a lady on a mission. She wants to empower women across the country and to give voice to their concerns and issues. As the Founder of DAME Magazine, she’s uniquely poised to do so on a national scale. The content is smart, provocative, and insightful and the journalists who write for DAME are among the best and most-awarded in the industry. If the magazine itself is the vox populi of the times, then Ms. Reitman is the doyen of the playing field.

M: How did you come up with the idea for DAME?

JR:  I conceived of DAME before media outlets were digital native. I had always worked in the magazine business, and I was a voracious reader, but  I was never enamored with traditional women’s magazines. I tended to gravitate to general interest ones like Vanity Fair or men’s magazines like Esquire. I wanted great long-form journalism with a bit of lifestyle service, but women’s magazines were full of fashion and beauty or relationship tips.  At the same time, men’s magazines were obviously for men – so the voice, the lens, the perspective wasn’t meant for me. I came up with DAME as a way to satisfy the sensibilities of me and so many of my women friends.

M: What are you most proud of when it comes to being the Founder of a magazine like DAME?

JR: I’m proud of so many things, it’s hard to pin it down to just one thing – but none of them have anything to do with me being the Founder. I’m incredibly proud of my editors, and how beloved they are by our writers. And of course, the writers themselves, they’ve won awards for the work they’ve done for us.  Perhaps one of the things that moves me the most – that makes it all so meaningful, are the notes we get from readers. When we get an email from someone who tells us that they love our site or that a story moved them, well – it makes it all worth it.

M: What’s been your biggest challenge in terms of the issues you cover and the stories you tell in this current political climate?

JR: There are two.  The speed of the news cycle and picking what to focus on.  As a small site, we can’t cover everything, so sometimes there are stories that are important pegs for our features that are moving so fast that we just can’t catch up.  The second challenge is finding new angles – I think we’re good at that – but finding a unique take on a topic that almost every other site is covering can be a challenge.

M: Does it concern you that the President calls much of mainstream media fake news?

JR: Enormously. It’s hard to rank my fears with this President but his attack on one of the absolute pillars of democracy is horrifying. A free press is critical.  In less than a year, he has managed to not only erode trust in the media but also his threats are truly authoritarian.

M: Walk me through a typical workday.

JR: I wake up at about 4am and review all of the overnight or morning trending news. From there, I check in with my editors to see the status of stories. I’ll work with the entire team, social and editors, to ideate future features, new writers etc. But a large part of my day isn’t creative at all – it’s the stuff that all small business owners contend with – lawyers, insurance, accountants and daily.

M: What do you think the greatest threat is to women right now in this country?

JR: Reproductive rights. Without question. Denying women agency is a goal of the GOP and it opens the door to economic oppression, abuse, so many things.

M: Were you always a Feminist? Did your parents play a big part in that growing up?

JR: I was always a very strong female – but I don’t think I discovered true feminism until I was older and had experienced all the things in terms of sexism, inequality and the like that make feminism so important.  That said, my parents truly raised me to be a feminist even if they didn’t use that word. When I was nine years old, my mother (a Swedish national) took me to march on DC for the ERA and my father, an executive, always championed me and told me that there wasn’t anything I couldn’t do as well as men.

M: When you’re not slaying dragons and defending democracy, what do you like to do in your spare time?

JR: Sleep and resist? I actually clean my house to relax or organize closets.  I try to catch up on reading. And of course, spend as much time with my two dogs as possible.

You can follow and subscribe to DAME online at www.DameMagazine.com. on their Facebook page here, or on Twitter at @DameMagazine

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